Nick Kenner, CEO and founder of Just Salad, told the Business Journal that the chain has been looking for South Florida locations since 2017. He has plans to rapidly expand across the state with the goal of at least 100 locations in Florida in the next five years.
“There seems to be a real desire down here for healthy and organic and local options under $10,” he said. “It feels right to be down here, and it’s a real exciting time to be with the company.”
Kenner pointed to the fact that there are over 150 Panera Bread restaurants in the state as evidence that there is a market for Just Salad. He said Panera Bread is an equal competitor in the company’s eyes, and it will look to match the St. Louis-based chain.
“I think we can have well over 150 locations in Florida, but it all starts with these five,” he said.
Check out the article at South Florida Business Journal to see the complete slideshow!